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Butt cracks strategically turned into cleavage

Berlin ad agency Scholz & Friends has done the unthinkable: actually make us want to look at butt cracks. In a print ad campaign they did for German handcraft company union Das Handwerk, overexposed plumbers — photographed by Markus Mueller and art directed by Michael Johne — donned strategically designed T-shirts to make their sorry excuse for plumber’s crack instantly much more excusable. Unfortunately this also gave us a highly unimaginative idea on how to make cleavage instantly repulsive.

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Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

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