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Butt cracks strategically turned into cleavage

Berlin ad agency Scholz & Friends has done the unthinkable: actually make us want to look at butt cracks. In a print ad campaign they did for German handcraft company union Das Handwerk, overexposed plumbers — photographed by Markus Mueller and art directed by Michael Johne — donned strategically designed T-shirts to make their sorry excuse for plumber’s crack instantly much more excusable. Unfortunately this also gave us a highly unimaginative idea on how to make cleavage instantly repulsive.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at lowlaichow.com.

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