by Low Lai Chow in New Design on Friday 13 July 2012

Berlin ad agency Scholz & Friends has done the unthinkable: actually make us want to look at butt cracks. In a print ad campaign they did for German handcraft company union Das Handwerk, overexposed plumbers — photographed by Markus Mueller and art directed by Michael Johne — donned strategically designed T-shirts to make their sorry excuse for plumber’s crack instantly much more excusable. Unfortunately this also gave us a highly unimaginative idea on how to make cleavage instantly repulsive.