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The Yellow Arrow Project

Yellow Arrow is a street art project and snapshot of the mind-blowing ways new technology is plugging strangers into each other. Participants smack a coded yellow arrow stickers onto cool places, views and objects, then send an SMS to the Yellow Arrow crew with a personal message to accompany their calling card. These are then published online and on Flickr. And so every arrow becomes a story with a life and a conversation of its own, and a map that grows into every dimension and direction of the physical and virtual worlds. The streets are the media, the reporters and the audience are you and I.

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