by Paola Rocchetti in New Design on Wednesday 11 July 2012

I live and breathe a quirky, fetish, alternative, fashion, style aesthetic. Before moving to LA about a year ago, I was based in London for fourteen years, being part of the alternative culture of that unique city that I love so much. During these years, I had the pleasure to meet a bunch of amazing artists who have inspired me in many different ways. Along the way, Urdigital took shape: it’s a mix of all these elements and connections: design, motion, illustration, concept, styling, modeling.