Impressive BBC title sequence for Olympic games

The BBC has unveiled the title sequence and marketing campaign for the 2012 Olympic Games. Based on Stadium UK, where the UK is seen as a giant stadium with athletes preparing and competing in a range of landscapes. I believe the concept will only get stronger as time goes on. This animation, with the track, First Steps by Elbow, is very impressive.  A fine effort by the BBC.

About the author

A love of traveling, art, and denim saw this Brit native mix them all up. The result was art crafted from denim and a new home in Sweden. Even though he once lived in Australia and never rode a wave, Denimu is only slightly better with a keyboard and likes to write about the things he has seen on his travels and the people he meets along the way.