by Denimu in Video on Wednesday 4 July 2012

The BBC has unveiled the title sequence and marketing campaign for the 2012 Olympic Games. Based on Stadium UK, where the UK is seen as a giant stadium with athletes preparing and competing in a range of landscapes. I believe the concept will only get stronger as time goes on. This animation, with the track, First Steps by Elbow, is very impressive.  A fine effort by the BBC.