Thailand’s smoking kids ask a really obvious question

Ogilvy Thailand recently created a television commercial for Thai Health Promotion Foundation featuring cig-waving kids who try to get a light from street smokers, and then ask a really obvious question when they are rebuked. While you’ll get the obvious moral of the story, the not-so-obvious one here is: kids can get away with anything.

About the author

Low Lai Chow travels light and is working on exercising demons from her past. Find out more about her at

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