Paint Job Hijack at the Rijksmuseum
Under normal circumstances, you’d be hauled off promptly to the nearest police station for defacing art of significant historic and national value. But Dutch advertising agency Brilliant After Breakfast have managed to pull it off. Having created a virtual exhibition in Amsterdam’s Rijksmuseum, they are aiding and abetting the act of digital delinquency. With a smartphone app of their creation, visitors can scan classic Dutch paintings like QR codes and wait for a graffiti-like message to appear. Augmented reality meets fine art, the agency aimed to explore the remix possibilities between old and new, public and institution and the relevancy of historic treasures in the modern age.