by Stacy Conde in New Fashion on Monday 4 June 2012

Entrepreneur Kavita Parmar’s brilliant new business model is to make┬áhandmade, traceable apparel. Each fabric is unique, allowing end buyers the ability to trace the process from finished item right down to the weaver that hand-wove the fabric. The stories of how that item was created, the people involved and the customers who purchased them, are the essence of an e-commerce social network which The IOU Project has built as a meeting place for a community that shares brand values of authenticity, transparency, uniqueness and social and environmental responsibility.