by Jenny Mortsell in New Photography on Wednesday 30 May 2012

Arvida is the coolest person I know. She’s my hero for being young and fabulous and putting out work about gender, love, age and beauty stereotypes, like it’s the only right thing to do (it is, but it doesn’t always bring in the money, which is a stronger motivation for a lot of businesses). It’s people like her that makes me feel ok about the future. Just look at this editorial she just did for Vice.