by Low Lai Chow in New Food and Packaging on Wednesday 30 May 2012

The Japanese are so evolved, they’ve figured out nearly everything to an art. We thought these cute little sushi couldn’t probably look any cuter. We were wrong. After the the 2011 tsunami, sales of Japanese nori (seaweed) dropped, and ad agency, I&S BBDO, decided to roll out – ha, couldn’t resist – a design nori series of gorgeously patterned laser-cut seaweed sheets.