Featured Image for Label Uth Oye! funds sustainable projects in Pakistan

Label Uth Oye! funds sustainable projects in Pakistan

What’s not to love about a kitschy t-shirt company that gives part of its profits to fund sustainable projects in Pakistan? Uth Oye! (literally meaning ‘Get Up!’ in the local vernacular) sells its sassy pop culture designs to a young audience eager to see their philanthropic efforts.

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