First Hellos: Jeff Yiu photographs unposed models
This is a fun personal project for me. I have got to see a lot of different models since relocating to London, where new models come through as part of their travels. One of the things I have noticed from going through model portfolios was how different each girl looked in real life to the pictures in their books.
The idea of this photo project was to have a picture of each girl as natural as I got to see them, in front of me, rather than recreating another character that I will not recognize in their portfolio. I was more interested in seeing the girl in front of me and hopefully you can too from the project.