by Olivier Piedboeuf in Video on Wednesday 16 May 2012

With over 34 million views on YouTube in less than a month, this video has become a huge success. To launch the high quality TV channel, TNT, in Belgium, they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text «Push to add drama» invited people to use the button. Watch on to see what happened.