by Zolton in New Trends on Friday 27 April 2012

Ok, so the headline is a little, erm, out there, but let’s face it, the idea is even more shocking. Terra, a Mexican internet company, have turned to their advertising agency, DDB Mexico, to create a nose-turning campaign whereby dog owners are rewarded for putting their pets’ waste into a box in a park in exchange for access to free Wifi. The bag is weighed in the box and the corresponding weight is converted into free Wifi time. No shit! Indeed.