by Gavin Aung Than in New Design on Tuesday 17 April 2012

In probably the most entertaining TED talk I’ve seen, book designer Chip Kidd discusses his process of creating beautiful and iconic book jacket designs. These include the famous Jurassic Park logo, David Sedaris’ Naked, and Huraki Murakami’s latest 1Q84. It’s interesting to hear his thought process behind typography, its juxtaposition with imagery, and also the importance he places on the responsibility he has to the author. He’s also hilarious. I guarantee you’ll be giggling non-stop for 17 minutes.