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New Snoop Dogg songbook can be smoked (literally!)

How brilliant is this? For the release of Rolling Words, the new Snoop Dogg song book (yes, there is such a thing), San Francisco agency Pereira & O’Dell created this smokable version where each perforated page can be used as rolling paper, the cover is made from hemp seed paper, and the spine doubles as a match striking surface. Erm, we’ll take three copies please.

Our sports site, The Roar, just announced the winners of the second Club Roar Awards, showcasing the BEST in fan-shot sports video. For laughs and inspiration, check it all out here!
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