New Snoop Dogg songbook can be smoked (literally!)

How brilliant is this? For the release of Rolling Words, the new Snoop Dogg song book (yes, there is such a thing), San Francisco agency Pereira & O’Dell created this smokable version where each perforated page can be used as rolling paper, the cover is made from hemp seed paper, and the spine doubles as a match striking surface. Erm, we’ll take three copies please.