by Lost At E Minor in New Film on Thursday 29 March 2012

This new video by French videographer Clemence Demerliac, on art with a social conscience, features the work of street artist Hugh Leeman’s social projects and advertising for the homeless through his billboard takeovers and not for profit inner city t-shirt project. 

In removing ad posters and billboards from the inner city streets, Leeman’s high aspiration is to change the ad’s original intent from directing our state of consumption to one that better reflects the people and ideas of our society. Through this recontextualization, he hopes to show not just the subjects, but our society, in a new and dignifying light.