The uniquely Japanese art of dressing trucks up in bling

This brilliant (in more ways than one) Japanese trend started in the mid-1970s and has gotten bigger and brighter every year. Now Dekotora (an abbreviation for ‘decoration truck’) is a common sight on the roads of Japan. Though not with their lights on. Apparently the lights are so overwhelming that the trucks are not actually allowed to be driven with their lights on. Which is a shame because it costs a small fortune to decorate them using neon lights, and miniature decorations.