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Vintage ads promoting benefits of weight gain for women

Believe it or not, in these thin-obsessed times, there were small pockets of history in which the messaging to women was not ‘don’t eat, be forever small’, but rather, curvy is better, so gain some pounds dammit and be more attractive, as this selection of ads from the How To Be A Retronaut blog attests to.
Vintage Weight Gain ad (2)
Vintage Weight Gain ad (3)
Vintage Weight Gain ad (4)

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