
Jonathan Faust’s visual identity design for Earl/Grey
This visual identity for fictive company, Earl/Grey, by Denmark-based student Jonathan Faust is just beautiful. The concept behind it was to give Earl Grey tea a helping hand in becoming popular again. I have to say that if I saw this on the shelf of my local tea shop I’d have to have a crack at it.




Tagged: cool visual identity, Earl Grey tea, Jonathan Faust
Also by AARON CRAIG

PUK Espresso: a new cafe in Brisbane’s Kangaroo Point
When entrepreneurial couple Antonia Kelly and Bradley Wakefield told me they were opening a cafe in Brisbane, I immediately got excited. The two of them have been involved in a swag of venues and initiatives in Brisbane over the years, including the well known Good Guide and Brunswick Social dumpling bar. Read more

I had the privilege of listening to Magda Sayeg talk the other day at the Analogue/Digital Creative Conference on Queensland’s Sunshine Coast. Sayeg has made a name for herself by pioneering what has become known globally as yarn bombing. The idea behind yarn bombing is to cover an object in the public environment with knitting and crocheting. Simple enough, but no small feat when you see the scale of some of the projects she has produced. Apparently covering a bridge is next on the horizon. It’s rad to see someone out there producing street art in a different context. Read more

Edgy new design work by French-based Ill Studio
If you’re into the design scene at all, you may already be familiar with the top-end work that this multi-disciplinary French studio produces. But if you aren’t, Ill Studio have their own evolving style encompassing creative areas such as art-direction, graphic design, photography, typography and motion design. Read more
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Julien Pacaud is a French illustrator currently living in Le Mans. He claims that in his former life he was an astrophysician, an international snooker champion, a hypnotist, and an esperanto teacher. But his true passion he hopes to engage in more of in the future is time-traveling. Read more
Great to see that our friends over at South African low cost airline Kulula are still flying with a mischevious metaphorical smile wiped right across their planes. Cheeky? Yes. But we love the irreverence. Read more
The Hatton hotel epitomises Melbourne cool. Those who value design, location, and luxury will find The Hatton the perfect Melbourne base. Read more
San Francisco-based illustrator Luke Feldman has just had his first children’s book published, Chaff n’ Skaffs: Mai and the Lost Moskivvy, a collaboration with writer Amanda Chin. The book artfully tells the story of Mai, ‘a young girl who never ventured too far from her home. When a lost mosquito interrupts Mai’s sleep, her friend Chaff suggests they escort Moskivvy back home to a faraway land. So begins a courageous girl’s voyage into a fantastic world’, all communicated beautifully through Feldman’s colorful, dynamic and considered illustrations. Read more
Austin band The Low Lows are one of my most prized finds of the year so far. It’s introspective music — staggered harmonies delivered by a distant, agonised voice that filters through a wall of tranquil guitar distortion and measured drumming. Every instrument carries a powerful emotion, sometimes keeping their distance from one another, floating up and around the airwaves, and other times colliding and crashing back to earth.
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ALAS is a sleepwear label from two clever lasses Betony and Kelly. Mindful of our precious environment their philosohy is rather zen and based on sustainability. Their gorgeous pajamas are 100 percent organic cotton and are fair trade accredited, too. Read more
We have a Contribute Section through which you can post onto LAEM under your name about your favourite pop culture discoveries. So help spread the good word about those talented peeps doing talented things. They win. You win. We win!
Inspired by Caspar David Friedrich and American Space Travel, the Das Nebelmeer print by Rebel Unlit features a unique collage of mountains and space shuttle smoke. We love this surreal piece, and its partner in crime, the Der Wanderer print. Both works are giclee prints on cotton matt archival 310 gsm paper. Check out these and other cool Rebel Unlit pieces in the Lost At E Minor store. Read more
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