by Rani Nugraha in New Trends on Thursday 24 November 2011

When you’re an established creative space considered to be one of the most significant art institutions of the modern era, it would seem a little superfluous to commission a commercial advertising agency to execute your design and promotional work, right? That would be why the Museum of Modern Art in New York has their own Department of Advertising and Graphic Design. Tune in to their website for a little gander at their archive of promo tactics inside the gallery and out on the pavement for everything from their exhibitions, and special programmes, to their opening hours and general branding.