by Maurice Ciapponi in New Trends on Tuesday 22 November 2011

They’re back! No, no, it’s not that they stopped making clothing, but they forgot a crucial element of what makes Benetton the brand Benetton. After the separation with the world famous photograper Oliviero Toscani, Benetton went into a dull brand only, having happy people jumping around in colourful clothing. Well, it took them ten years to finally realize that it needed some pepper to give people some thought about society.