by Everly Dark in New Trends on Saturday 12 November 2011

I am a lover of all things Polaroid. In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010, The Impossible Project saved analog instant photography from extinction by releasing various, brand new and unique instant films.

When I heard Polaroid were stopping production, I was saddened, as I think there is something unique and almost magical about the Polaroid. They capture something instant, a moment held forever. The colours and exposure blend in such a way that it creates an overwhelming emotion of that point in time, a dream-like state that reminds us how beautiful life can be.