Harden The Flourish Up campaign by Block, Perth
What would happen if you shot a .223 Remington Express Rifle at a pile of paper? Then drove over the paper in a tank and quad bike? And then used the paper to create a promotion for your client? In Perth, Western Australia, a design studio called Block is taking popular printing and finishing techniques like embossing and foiling, and ramping up the voltage tenfold. The goal? To give the graphic design industry a very extreme makeover in a campaign for Spicers.