by James Cooper in Video on Friday 14 October 2011

The second in my mini-film series on inspiration. As an Aussie based in Dublin, I’ve met great creatives who just ‘do what they do’, not realising they’re unique. As an outsider, their stories fascinate me. On meeting Steve Averill, the man responsible for naming and branding one of the world’s biggest bands in U2, I knew he had to be part of this series.