by Yvonne Hong in New Trends on Saturday 1 October 2011

Where art meets marketing. The three-dimensional wall art is a creative experiential marketing technique employed by Haier to give show-goers a taste of something unique at the Good Food and Wine Show. Show-goers are not interested in washing machines and refrigerators. So draw their attention by offering free photos posing in front of the cool 3D art. Clever!
cool marketing art (2)