by The Urban Grocer in New Food and Packaging on Wednesday 14 September 2011

Once the weekend comes calling, so do brunch goers. In some cities, it’s all about the ladies that brunch while their kids wail in strollers, in others its crowds of hung-over hipsters waiting on their hair-of-the-dog Bloody Mary. In San Francisco, it comes on a truck, of course.

Yup, this summer the food-truck-loving capital of the world launched its very first mobile brunch ‘inspired by the city of San Francisco’. And what a city to be inspired by, especially when it comes to food. Forget about simple pancakes. At the Brunch Box, the daily changing menu is all about ricotta pancake soufflé, beer-braised pork belly hash, and E.A.T – a fried egg topped with avocado, heirloom tomato, shallots, and garlic aioli on a pain de mie bun. That deliciousness is what you get from experienced, Le Cordon Bleu-trained chefs in a city like this. So, we just have one more question: Is it the weekend yet?