World’s biggest cultural commissioning programme
The Green Box Project, the world’s biggest cultural commissioning programme commences in seven international cities, including London and New York.
Thirty internationally renowned creatives from the worlds of art, design, fashion and music have been commissioned to lead the project, including Nick Knight, Sam Spiegel, Hussein Chalayan, Bompass & Parr, Lucky Me, Stephen Burks, Steve Harrington, Andrew Kuo, Warpaint and Hannah Barry. To experience the Beck’s Green Box Project users must initially download the Beck’s Key app for iPhone, iPod Touch or iPad from the Apple iTunes App Store. The app is free. Once they have the app on their phone, they can search for the closest Green Box to them either through the app or by visiting the Beck’s website.