by Modi Song in New Fashion on Saturday 27 August 2011

Joe Button is a new Australian start-up that lets both men and women create their own shirts and shirt-dresses made from 100 percent European cotton.

And for those who don’t have the time to design, Joe Button also has an essentials collection with shirts named after some infamously quirky literary and film characters, like The Patrick Bateman. Although their shirts are all individually made, they all share one particular feature: the last button on every Joe Button shirt is red.