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A blog that comments on evolving logo design

Brand New is a blog that comments on changes in corporate identity and evolving logotype design. A fascinating look into how major corporations change the way they want to be perceived, and what they want their brand to say right now, as well as a wonderful resource for aspiring designers because it is edited and moderated by two design industry giants: Bryony Gomez-Palacio and Armin Vit.

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