by Zolton in New Trends on Monday 25 July 2011

Is this the greatest invention ever? Mobile Art Lab, an offshoot of the giant Japanese Dentsu advertising agency which develops mobile specific content, recently launched the PhoneBook project, with the ‘aim of finding new ways to connect parents and children using the iPhone’. The project mashes up the digital benefits of the iPhone with the ‘analogue advantage of books’ to produce this epic mobile application.