Spray It On: Ads Of The World gold award winner
An Ads Of The World gold award has been won by this funny ad for a body deodorant. The incredible power of this ‘fragrance for men’ attracts herds of beautiful women in an apocalyptic scenario. This is the last episode from a most popular and acclaimed series of advertising spots.
Tagged: Ads Of The World gold award, brilliant TV ad, clever advertising
Also by CARLO MUTTONI

We are immersed in a fast, accelerating environment with no time for contemplation. We devour things without retaining much. In my work, I like to slow down, recycling images and messages, playing with objects and brands, in an attempt to extract a sort of fine powder: the unconsumed beauty of things. Read more

Chris O’Doherty (also known as Reg Mombassa) was born in Auckland, New Zealand, in 1951 and migrated to Australia in 1969. He has been collaborating with the Australian firm Mambo, giving life to the Australian Jesus, a three-eyed guru who speeds up on a golden motorcycle, and to skeleton cars and trucks resting on a poetic landscape. Read more

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If you’re dealing with the well-worn topics of nature and the ways mankind is shaping the natural world, it helps to be an objectively kick-ass artist such as George Boorujy. Read more
If you lose a limb that really sucks, but it’s your chance to have a prosthesis that might even be better than what you had originally. You could become a weird cyborg superhero!
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Oh, ok. The Church’s eerily translucent Under The Milky Way has just burst into my headphones like a thousand jolts of sweet pop lightening. It’s nice to know that wistful introspection is only ever but three chords and a melancholic chorus away.
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When I first stumbled upon local label, MUSE by Good Mixer, in Bangkok, I knew I’d found something special. In an industry plagued by copycat designers struggling to find their own identity, you’ve got to admire the ones who have carved an original signature style. By taking unlikely inspiration from American football and mixing it with Eastern influences, the latest collection by designer Chaichon Savantrat plays masculine sportswear against exotic evening wear. Teaming structured shoulder silhouettes with free flowing fabrics, Savantrat uses a palette of black, white and red to showcase intricate embroidery. And with pieces for both men and women, he’s got both teams covered. Read more
Want to win a whole boatload of awesomeness from our online store? OK, then. Enter our giveaway and you could be the lucky winner of a grab bag featuring some real shop favorites. Read more
New York-based artist Suzuki Mariko has made this handmade felt doll set of a mom and happy baby bear sitting on a sofa. At just three inches wide and two inches high, it’s perfect for your side table. It can even watch TV with you. Aw! We have it for sale in the Lost At E Minor store. Read more
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