by Kids Fashion in New Fashion on Tuesday 12 July 2011

Danish kids fashion brand, New Generals, found themselves forced to invent a new word — ethicool — to illustrate their approach to kids fashion. In the world of New Generals, organic and ‘ethicool’ need not be beige and boring and cool fashion need not be rigid and cold.
New Generals kids fashion (2)
New Generals kids fashion (3)
New Generals kids fashion (4)