Ethicool kids fashion from Danish label New Generals
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Danish kids fashion brand, New Generals, found themselves forced to invent a new word — ethicool — to illustrate their approach to kids fashion. In the world of New Generals, organic and ‘ethicool’ need not be beige and boring and cool fashion need not be rigid and cold.
1 comment
missy Friday 21 October 2011
the term ethicool existed long before this brand. they may be ethicool but they didn’t invent it – or the word.