by Alison Zavos in Cool Websites on Saturday 18 June 2011

Not A Hipster is a new online boutique for women who have outgrown their frantic slave-to-trends phase and who believe that fashion should be as much about longevity and quality as it is about unique and striking design, a good piece should be more than a fleeting obsession, and it should look as good today as it does ten years from now. Oh, and there’s free shipping on every order. Score.