Amazing LEGO stop motion by Studio Shelter

In the long, storied history of marketing, product promotion, and brand reinvention, has there been a better case study than LEGO? I mean, really. This ubiqitious childhood staple has somehow bene re-pitched as an essential Gen Y toy, and a favourite of animators everywhere. This video by Studio Shelter is one of the best LEGO stop motions we’ve seen. And we’ve seen a few of them!