by Greta Hoffman in New Trends on Wednesday 20 April 2011

From the man who once sold his body in a boxing match as the Brawling Billboard, now comes something even better… his head. Matt Stafford, aka the Balding Billboard turns his somewhat unusual bald patch into prime advertising space.

Auctioning himself off for 7 days and 7 nights, he vows to strut the winning brand’s stuff around the streets of Shoreditch in the name of charity. All proceeds go to the Little Princess Trust – a charity that helps children who suffer hair loss due to cancer treatment. So go on – get bidding.