by The Urban Grocer in New Food and Packaging on Saturday 16 April 2011

Summer is just around the corner. The days are getting longer, the sun is getting hotter and people are starting to dream of barbecues, fresh market produce and drinks on the patio. And so to put you right into summer mode, Smirnoff is boasting a line of traditional Brazilian Caipiroska cocktails with a most brilliant packaging scheme.

You’ll find these bottles wrapped up as fresh as the fruit they come from, stored in standard produce crates, with the peel still on. That’s right, these bottles arrive wrapped in a perforated, peelable label that mimicks the fruit it’s flavoured with. So you can crack open a passionfruit, strip down a lime or cut into a strawberry with these delightful labels, then pop open the bottle, pour yourself a glass and indulge in the fresh, sweet taste of summer.