by Andy Ridley in New Eco on Tuesday 8 March 2011

While I’m not entirely convinced this innovation would last more than a day after being put to task in the Earth Hour Global office, I am impressed by the clever design and minimal environmental impact of the Flashkus — an eco-friendly USB stick pioneered by Russian company, Art. Lebedev Studio

An attractive alternative to the light plastic sticks that circulate in workplaces and homes globally, it is made from a thin strip of recyclable cardboard. The only electronics are found at the end that inserts into your computer’s USB port, which can be removed, allowing you to recycle the body of the Flashkus.