by Greta Hoffman in Cool Websites on Tuesday 1 March 2011

Whether it’s Surry Hills, Williamsburg or Shoreditch, one of the downsides of living in the world of the hip is the eternal difficulty in finding the necessary. Normal in Shoreditch provides an invaluable service to those in need of general, good value necessities. Be it toilet paper, a toothbrush, or an old man pint (not a trendy old man pint, a normal one), this is the place to look.