by Miss Cakehead in New Trends on Monday 14 February 2011

Crazy food scientists and creative geniuses, Bompas & Parr, are to launch their most ambitious project to date with UK high-end fashion store, Browns Focus. Their Hypnotic Shop will deploy an array of strategies to touch peoples’ subconscious and make them buy. The installation will be a full sensory assault, using visuals, smells and subliminal messaging to influence customers’ purchasing pattern.