by Eleni Sardi in New Fashion on Thursday 10 February 2011

With contemporary design and a bohemian air, Olga Olsson’s bikinis are sexy and boast ethical credentials, too. Designer Ruth Ferguson’s stay in Brazil introduced her to the fairtrade project supporting cooperatives of women seamstresses in the favelas.

The brand employs marginalised young people and pays them a fair wage, while the prints are digital to minimise ink wastage. The bikinis come with a ‘fita do bonfim’ ribbon from Salvador de Bahia that grants you a wish. You can’t be blamed if yours is to stroll around Ipanema — bikini or no bikini.