Bus shelter ad comes equipped with real heaters
It always amazes me how much outdoor advertising is uninspiring, flat, and unmemorable, when all you need to kickstart a campaign, and conversation, is a great idea, an element of interaction, and superb execution. Simple, really. This Minneapolis bus shelter, by ad agency Colle + McVoy, promotes Caribou Coffee’s new hot breakfast sandwiches in a way that is both eye-catching and memorable. Heck, it even comes ‘equipped with real heaters to keep the waiting commuters warm in this cold weather’.
Tagged: Caribou Coffee, clever advertising, Colle + McVoy, Minneapolis, PSFK
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Dawg said | 21 January, 2011
Go Twinners!!!! Human hot dish!!!
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