by Zolton in New Trends on Friday 21 January 2011

It always amazes me how much outdoor advertising is uninspiring, flat, and unmemorable, when all you need to kickstart a campaign, and conversation, is a great idea, an element of interaction, and superb execution. Simple, really. This Minneapolis bus shelter, by ad agency Colle + McVoy, promotes Caribou Coffee’s new hot breakfast sandwiches in a way that is both eye-catching and memorable. Heck, it even comes ‘equipped with real heaters to keep the waiting commuters warm in this cold weather’.