Featured Image for Bus shelter ad comes equipped with real heaters

Bus shelter ad comes equipped with real heaters

It always amazes me how much outdoor advertising is uninspiring, flat, and unmemorable, when all you need to kickstart a campaign, and conversation, is a great idea, an element of interaction, and superb execution. Simple, really. This Minneapolis bus shelter, by ad agency Colle + McVoy, promotes Caribou Coffee’s new hot breakfast sandwiches in a way that is both eye-catching and memorable. Heck, it even comes ‘equipped with real heaters to keep the waiting commuters warm in this cold weather’.

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