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by Anastasia Gerali in Video on Thursday 2 December 2010
Probably the funniest — and creepiest — cheese commercial you’ll ever see. Introducing Panda Cheese from Egypt.
Soraya Darwish Friday 3 December 2010
These were very strong commercials, and I would’ve really liked to see an even bigger campaign that utilizes more media. For instance, I would’ve liked to see the commercial playing on screens in supermarkets. I’ve actually been to Cairo recently, but did not notice screens in one of the most well known local supermarkets.
It would’ve been interesting to see the panda himself there too!
Quite frankly, the packaging isn’t very strong, so it will take more than just a TVC to raise brand awareness.
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