12-part detective series printed onto beer bottles

Just Beer, a microbrewery in Wesport, MA has just given you another good reason to pick up a case of beer. Thanks to a zany collaboration between the brewer and an author, your ordinary, after-work brewski has been turned into a 12-part detective series printed right onto your bottle.

Known as the Case of the IPA, each 22oz bottle in a 12-case of Just Beer IPA reveals another chapter in a 1920’s-inspired detective melodrama about a wealthy brewer and his intrigues. Full of brewing references and industry puns, this story is likely to quench your thirst and your curiosity. Sorry kids, you’re gonna have to show some ID to check out this book and remember to ‘read responsibly’. [photo via Herald News]

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.