by The Urban Grocer in New Trends on Friday 26 November 2010

Just Beer, a microbrewery in Wesport, MA has just given you another good reason to pick up a case of beer. Thanks to a zany collaboration between the brewer and an author, your ordinary, after-work brewski has been turned into a 12-part detective series printed right onto your bottle.

Known as the Case of the IPA, each 22oz bottle in a 12-case of Just Beer IPA reveals another chapter in a 1920’s-inspired detective melodrama about a wealthy brewer and his intrigues. Full of brewing references and industry puns, this story is likely to quench your thirst and your curiosity. Sorry kids, you’re gonna have to show some ID to check out this book and remember to ‘read responsibly’. [photo via Herald News]