by The Urban Grocer in New Food and Packaging on Thursday 11 November 2010

We’re used to seeing celebrities hawk perfume, clothing, jewelry, and even luxury automobiles. But vodka bottled in a crystal head? That’s right. Dan Aykroyd is the celeb behind the new spirit Crystal Head Vodka, which is produced in St. Johns, Newfoundland. We know Aykroyd from his legendary Blues Brothers act on Saturday Night Live. But maybe he’s destined to be remembered by his new product. His inspiration is certainly intriguing.

CHV is based on the mystery of the 13 Crystal Skulls, each one thought to have magical powers. The skulls, some claim, are over 5000 years old and were discovered during archeological expeditions in Mexico, Central, and South America. Aykroyd believes these skulls hold valuable information about the human race. We promise this isn’t satire — or maybe it is? All we know is that the vodka is real and, frankly, a little spooky. Will the mystery shrouded in the crystal heads ever be unlocked? Who knows. But it’s a brilliant marketing scheme. Vodka in a crystal head, why not? You won’t want to miss this video.