by The Urban Grocer in New Food and Packaging on Wednesday 10 November 2010

If the word ‘vegan’ makes you think of raw broccoli and bland tofu-shakes, then you might not believe your taste buds when you bite into one of Hipo Hyfryd’s luxury vegan chocolate truffles. The little Cardiff-based company with a funny name (it means ‘lovely hippo’ in Welsh) has concocted ten varietiesof luscious organic chocolate morsels — from bold salt and pepper to delicately sweet lavender — all of them 100 per cent dairy free.

And to top it off, the treats come wrapped up in a hip little package that’s as easy on the eyes as the chocolates are on your tongue. Hipo’s new look, the result of a brand overhaul in 2008, has even won an international design award. So all of you doubters out there, listen up: Vegans are cool, and they can make some damn fine food. Hipo Hyfryd is here to prove it.