by Rich McEachran in Video on Thursday 7 October 2010

Under the creative direction of Richard Curtis, famed for his traditional British comedies, comes a mini-movie promoting the a campaign to cut carbon emissions ten percent a year from 2010. And the result?

A shockingly sick video that sees members of the public ‘blown up’ for refusing to cut carbon emissions. Even a guest appearance from Gillian Anderson can’t take the away the unpleasant taste that this short film leaves in your mouth. Yes, there is a need for freedom of creativity, but this is definitely a step too far.