Our Inspiring Friend: Sony Ericsson Xperia X10 mini
Our friends at Sony Ericsson asked us what inspires us. We responded with this series of portraits featuring a couple of our favourite Australian creative types, and one of the members of the Lost At E Minor team. All of them are pioneers of new ideas: Tim McPhee is one half of the ethereal folk pop group Firekites; Gillian Bencke creates wonderfully creative and quirky handmade dolls; and Zac Zavos, a Lost At E Minor co-founder, was named one of Sydney’s Creative Catalysts. We asked each of them to tell us their creative inspirations, which you’ll see next to each of their portraits. At the same time, we were lucky enough to play with Sony Ericsson’s new Xperia™ X10 mini smartphone. [Photos, concept and art direction by Tim Neve]
Don’t let the compact size deceive you: it’s packed full of innovative technology to help you through your daily creative process, as our featured artists discovered. It’s also as light as a feather — so much so that we could float it on helium balloons! — and is the world’s smallest Android smartphone. Now, that is smart. Right? With an impressive selection of apps available, this gadget can truly become your creative side-kick. Yes, it’s an inspiring friend indeed.

















9 comments
roby Monday 27 September 2010
i wish i had one…so cool phone!
sheri gould Tuesday 28 September 2010
My parents both inspire me to be the best person i can be. My parents are both kind,loving understanding people who have always done their best for me and I strive to be like them as that his how they have raised me and I am forever thankful for that. They are my inspiration
Raelene Graham Tuesday 28 September 2010
My children inspire me to set good examples,aim high,lose graciously,live life to the fullest and basically be a better person.they are the ultimate inspiration!
Charlotte Wednesday 29 September 2010
Breakfast inspires me. It drags me out of bed. It feeds me.
You know those stand out days – the ones that shape your life? There might only be a dozen and they might have all ended in different ways: joyful tears or a hard lesson learned. But the thing is that every one of those days started the same way for me. Every day that has ever mattered in my life, started with breakfast.
So when I reach for that cereal bowl in the morning, there’s that quiet promise that it could be another milestone day.
lmac Thursday 30 September 2010
I’m inspired by people who are true to themselves and are genuine and authentic in everything they do and say.
sam Saturday 2 October 2010
Sony Eriksson inspire me to dream about the impossible being possible – an Xperia is now on my ‘Chopin Liszt’.
James Laurie Sunday 3 October 2010
For me my inspiration comes from music.
It drives me in all aspects of life. Regardless of the situation a song is always there to relate to.
As a composer and performer, I’m inspired to relate myself to others and be inspired by their comments. Music is a united language and what is more inspiring than that.
Gordo Tuesday 5 October 2010
I’m inspired by all the wonderful teachers who opened my eyes and mind, and taught me to look for the right questions, rather than simply the right answers.
Dianne Friday 8 October 2010
my kids inspire me, they inspire me to be a better person, they inspire me to grow, to love, to cherish every precious second we have on this earth