by Zolton in New Products on Monday 27 September 2010

Our friends at Sony Ericsson asked us what inspires us. We responded with this series of portraits featuring a couple of our favourite Australian creative types, and one of the members of the Lost At E Minor team. All of them are pioneers of new ideas: Tim McPhee is one half of the ethereal folk pop group Firekites; Gillian Bencke creates wonderfully creative and quirky handmade dolls; and Zac Zavos, a Lost At E Minor co-founder, was named one of Sydney’s Creative Catalysts. We asked each of them to tell us their creative inspirations, which you’ll see next to each of their portraits. At the same time, we were lucky enough to play with Sony Ericsson’s new Xperia™ X10 mini smartphone. [Photos, concept and art direction by Tim Neve]

Don’t let the compact size deceive you: it’s packed full of innovative technology to help you through your daily creative process, as our featured artists discovered. It’s also as light as a feather — so much so that we could float it on helium balloons! — and is the world’s smallest Android smartphone. Now, that is smart. Right? With an impressive selection of apps available, this gadget can truly become your creative side-kick. Yes, it’s an inspiring friend indeed.
zac zavos
gillian bencke
Sony Xperia x10 phone
Sony Xperia x10 phone