by Eat. Sip. Chew. in New Food and Packaging on Sunday 19 September 2010

Finally, a group of creative types in the United States have come together with a mission to make wine labels cool, approachable, and pleasing to look at. Say hello to Proof Wine Collective. Furthermore, their clients are small wine producers that are exceptionally passionate about winemaking, employing a terroir driven approach to their purple stuff.

For example, there’s the Alta Maria Pinot Noir (recently awarded a 93 by the respected Wine Spectator), a wine made by a Rhone-style winemaker and a Ninth Generation Californian Viticulturalist. Looks like we’ve found a way to celebrate the arts by appreciating what’s on the bottle as well as the craft inside of it.