by Rosie Milton in New Food and Packaging on Friday 17 September 2010

This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging design by Smith and Milton. In response to a challenging brief to inject life and character back into the brand, Smith and Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning results.