by Michelle Wilding in New Products on Tuesday 10 August 2010

Move over naked models bearing all in the name of saving fur. PETA’s latest anti-meat protest cleverly uses visually provocative human meat packs to prove its point. The shockvertising stunt held at Times Square featured nude PETA volunteers covered in fake blood, lying in oversized plastic-wrapped meat trays to raise awareness for the Meat is Murder campaign.